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The
Direct Marketing Association says you can expect an average return of $46 dollars for every $1 spent on your web marketing. We employ simple and effective techniques to generate a high return on investment for our clients.
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Targeted Email Marketing
Email marketing is an important part of an online marketing strategy. Using data gathered from your website and other sources, our experts will help you target your marketing to the businesses and consumers most likely to buy your products and services.
To comply with privacy and Spam acts, you need to be careful who you send your email campaigns to. We keep up-to-date on legislation and can help to insure your email marketing is in compliance.
Our approach:
- Formulate the purpose and targeted outcomes of the email campaign.
- Design creative, including the aesthetic and content of the email to be sent, as well as auto-repond or reply emails.
- Procure the mailing list. The majority of our clients have opt-in mailing lists but these can also be purchased from direct marketing companies.
- Send the email campaign using a mass email system.
- Analyze the campaign metrics. You will know how many people opened your email and what links in the email they clicked.
Industry or General Interest Mini-Sites
An easy way to track the interest generated by your marketing campaign is to include a link in your advertising to a special page on your website. If you send out an announcement promoting a new product, for example, instead of including a link to your home page in the announcement, you might want to include a link to a promotional page instead. Then, you can track how many visits the page received.
Mini websites are often created for contests too. Users click to a website, play a game or register for a prize and at the same time learn about a product you are promoting.
The options for increasing revenue using industry or general interest mini sites is almost limitless. We will help you with ideas and design and create the sites for you.
Search Engine Optimization
Search engine optimization (SEO) is incorporated into every website we produce. Increasing your search engine ranking improves the chances that your website will be viewed by users looking for your products and services. Details of our SEO services are provided on our Services page.
Newsletters and Online Magazines (E-zines)
Electronic newsletters and online magazines are options that can be used to subtly promote your company while being informative. Our e-newsletter and e-zine production services may include:
- Design creative, including masthead graphics and color scheme.
- Writing newsletter or magazine content.
- Layout and programming.
- Sending the email newsletter.
- Analytics and reporting.
Online Advertising
There are an astounding number of options for online advertising, from banner ads to pay-per-click campaigns like Google Adwords and Yahoo Search Marketing. We’ll work with you analyze your industry and marketing needs and to find the best advertising program to meet your needs and your budget. Our designers are experts at creating web-ready graphics for advertising.
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